VINCE CARTER LOGO GLITCH, 2024

DIRECTION + DESIGN

Vince Carter Dunk logo leak glitch across billboards in Toronto. What better way to use the Vince Carter Hall of Fame 2024 Announcement and Retirement Campaign as a gateway into what was coming for the Raptor’s 30th season. With a $0 budget and no partner support, the success of this logo leak reached millions and generated thousands in revenue.